You’ve likely seen some of your favorite celebs launching their own lingerie lines. Maybe you even have some pieces from their collections. Why are celebrities so drawn to create lingerie collections, and which of our favorite stars own their own lines? Read on to find out.

There’s Something Special About Lingerie 

The word Lingerie brings to mind the sense of luxury, beyond just ‘underwear.’ Lingerie is a much-loved ladies’ apparel, designed for special occasions or as everyday comfortable undergarments. Lingerie comes in all different shapes, sizes, and styles, from bras and panties to camisoles, shorts, sleepwear, and lightweight robes. 

According to some research, around 75% of women and almost 30% of men have worn lingerie at least once in their lifetime. This points to the conclusion that people – especially women – definitely like these delicate undergarments (even if nobody can see them). 

Lingerie is usually constructed of lightweight, breathable, smooth, and mildly elastic materials. Satin, silk, cotton, lace, chiffon, and charmeuse are also frequently used types of textile used for lingerie production because they offer that gentle, light, seductive feel. 

Throughout history, many celebrities, like Marylin Monroe, Sofia Loren, and Brigitte Bardot, wore lingerie to enhance their natural beauty.

Modern celebrities have continued this trend, especially as they branch out into creating their own clothing lines. Now, it’s become almost impossible to see famous women with no lingerie linked to them. Today, celebrities like Rihanna, Kim Kardashian, Britney Spears, Ashly Graham, Dita von Teese, and many others have embraced the sensuality of lingerie and decided to help women around the world feel more beautiful and confident in their bodies. 

Short History of Lingerie 

Lingerie comes from the French language and means “undergarments,” but it is usually used when referring to lightweight feminine undergarments more than male underwear. 

Throughout history, women and men used to wear specially designed undergarments that almost always served a particular purpose. For example, men wore simple linen shirts to soak any sweat or to protect their skin from the sun or pests. On the other hand, women wore more complicated undergarments, such as linen shirts with corsets over them to highlight their waist and support their breasts. These were the traditional versions of modern shapewear that we wear today.

In the late nineteenth century, the first idea of undergarments that please the eye once you remove the rest of the clothing came to be. Lady Duff-Gordon of Lucile was the first woman to liberate ladies from the tight grip of a corset, allowing generations of women to breathe. 

In the 1950s, the hourglass body was particularly appreciated, so many women strived for a fine figure line. That is why they wore corseted clothes and corseted undergarments. But the ’60s revolutionized how women wanted to look, with or without clothes, so brands started paying more attention to the undergarments that enhance natural beauty. 

Since the female body was no longer a public scandal, more and more women began to show off their bodies. It influenced fashion, and massive production of more appealing undergarments started. 

The 1980s brought back opulent undergarments, which enhanced the female body so much that they became a symbol of power. “Sex sells” propaganda came to life, and more brands started including appealing female bodies in their commercials. That is when the need for an appealing but revealing undergarment became so exaggerated that it resulted in entire collections of lingerie being presented to the public. 

The Global Lingerie Market 

Promoting the beauty of the natural female body is one of the main reasons why celebrities indulge in the lingerie industry.

In 2003, the worldwide lingerie industry worth was estimated to be $29 billion. Since then, it has grown even more, reaching over $70 billion. That is almost triple the value in less than 20 years. Famous people pairing up with lingerie brands was a story set for success because it helped many women find and embrace their inner beauty, but it also helped brands gain more popularity. 

Predictions say North America will probably be the fastest-growing women’s lingerie market. Asia is the second in line. This makes sense since those two are drastically raising emphasis on women’s appearance. Luckily, this time it is in a positive direction that boosts confidence and overall content with body image. 

How did celebrities get into it?

In the last decade, we have witnessed more and more celebrities get their hands into fashion, especially underwear. They offer a diverse assortment of intimate clothing that is helping women worldwide embrace their nature and authenticness and gain fresh confidence. 

It all started when plus-size models became runway sensations. The world quickly embraced the trend because everyone knew how unrealistic body standards were up to that point. 

Later, many celebrities who struggled with body image and industry demands became sick of the unrealistic standards and came out to the public, fully embracing their authentic natural look. It was a hit because many ordinary women realized that celebrities also feel down and bad about their bodies only because outdated values are imposed upon females and males. 

Celebrities Who Have Their Lingerie Brands and Collections

The fashion business is not only profitable but also extraordinarily influential, so it was time for the most influential people to speak up about outdated, unrealistic body norms. Most of these celebrities started with clothing lines. 

Still, after realizing that women worldwide are gaining more and more confidence seeing real people on runway shows and commercials, many switched to lingerie. Not only are they making beautiful undergarments, but they are catapulting feminine confidence to unforeseen heights. 

Rihanna

Rihanna has created a large lingerie brand that caters to women and men of all sizes. Savage x Fenty isn’t just a brand collaborating with Rihanna; she is the head of the company. She takes real time and effort to choose the best and most flattering materials and designs, so fans can be sure that every piece has her mark of approval.

This is Rihanna’s first apparel brand, and in many interviews, when asked why she started it, she revealed that all she wants is for all women to feel secure and confident in their flesh. Clothes are there just to enhance the natural beauty. Savage x Fenty is an all-inclusive, body positivity-promoting brand. 

Kim Kardashian

Next in line is the infamous Kim Kardashian with her shapewear and lingerie brand, “Skims.” Kim was called out for promoting unrealistic body standards for a long time with her presence in the public eye. She decided to make an all-inclusive brand of shapewear transform her image and to help women embrace their natural beauty while making them feel comfortable and free. 

Kim has made her underwear and shapewear out of the most breathable materials that do not irritate the skin but also provide enough support for the body. Her collection is huge, and there are definitely a large range of styles to suit different body types – kudos to Kim for branching out and making her range accessible for all bodies.

Dita Von Teese

Dita Von Teese is famous for her stage lavishness and is recognized as the ultimate confidence icon for women. She exudes charisma and sex appeal. 

Her lingerie collection is seductive and sensual, with a little bit of theatrical flair to make any woman feel like she’s a star on stage. She has a large range of different collections, all with a unique twist on the glamorous, timeless styles of classic full body lacey and bold lingerie sets.

Ashley Graham

Ashley Graham is another well-known figure in fashion that has launched her own lingerie line. She is an icon for plus-sized women around the world, being arguably the most famous plus-size model there is. 

Her lingerie collection is a collaboration with knix, which features model block color sets and bodysuits, as well as mesh styles that are suitable for everyday wear with a hint of sheer sexiness. 

David Beckham

Even men are getting into the lingerie game, encouraging other men to embrace their sexuality. David Beckham is the best example. He collaborated with H&M on the men’s lingerie collection, which attracted many males into the world of stylish undergarments. 

What makes a men’s underwear go from just everyday briefs and boxers, to being labeled as lingerie? We’d say it’s the attention to detail in the style. His message shines through the collection, hoping his shoppers to understand that all men can feel sexy, no matter their shape or age.

Heidi Klum

Heidi Klum joined the list with her unique lingerie collection, “Heidi Klum Intimates.” Her line seeks to be inclusive to all women in every phase of life and body shape. Her collection features plus size styles, maternity clothing, super sexy designs, and even daily cotton underwear.

Rosie Huntington-Whiteley

Rosie Huntington-Whiteley, a famous runway model most notable for being a Victoria’s Secret Angel (another well-known lingerie brand), made the “Rosie Exclusively” collection with the M&S Lingerie brand. 

She collaborated to create more than just sexy lingerie and everyday underwear, but also plenty of robes, gowns, and soft sleepwear.

Celebrities joining the lingerie race has been an exciting evolution in fashion. Why is it so special to own a piece by your favorite singer? Because you respect their art and look up to them as role models. 

To then be able to wear a piece from their lingerie collection can infuse the confidence and star-studded feel that this celebrity embodies. Plus, celebrities are usually well-known for a reason – their artistic abilities or general social standing gives them access to the means to create fabulous, unique, and exciting collections for all women.